WGAS Joke of the Day

Wally Wine

Wal-Mart announced on June 8, 2006, that it will
begin offering customers a new discount item, Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up
with Ernest & Julio Gallo
Winery of California and the world-renowned Farm
of Boones, to produce the spirits at an affordable price, in the $1-$3
range.

Wine connoisseurs may not be inclined to put a
bottle of the Wal-Mart brand into their shopping carts, but "there is a market
for inexpensive wine," said Kathy Micken, professor of marketing at
University of Arkansas, Fayetteville.
As a spokesman for Gallo she said the company has long
searched for an avenue for properly marketing its
less well known products.
Micken said, "The right name is important."
Customer surveys were conducted by Wal-Mart to determine the most attractive name
for the Wal-Mart wine brand.

The top surveyed names in order of popularity were:

11. Merlot Haggard
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NAS CARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe its Not Vinegar!
2. Grape Expectations
1. Nasti Spumante

Of Horable Mention, a wine that is what it is: Kay
Shiraz-Shiraz The beauty of the Wal-Mart brand of wine, she
said, is that it can be served with either white meat (Possum) or red meat
(Squirrel); or it can be mixed with beer to create what some call
"wife-beater red"

Look for it on store shelves or in the bed of
pickup trucks.

WGAS Thought for the Day

My NEW Favorite Photo!

Took this at about 1am CST... I love it.